Continued from the Dynamic Adaptability: New Thinking and New Strategies for the Arts conference, a psychographic research study conducted by WolfBrown and Helicon Collaboration studied the motivations and values of Bay Area arts donors.
Rebecca Ratzkin (WolfBrown consultant) and Marcy Cady (Consultant and co-founder of Helicon Collaborative) presented the findings. Here’s a sample of what they discovered:
Five primary values motivates arts donors:
Here’s the links:
Overall, donors relate to subject matter or style. Also a shared vocabulary about our values can engage an audience longer. Does art donor motivation coincide with the fluctuations in the economy?
Points to ponder…