From the website:
The “Are You Doing It?”® Reminder Campaign is the annual Feel Your Boobies
campaign focused on our mission of utilizing unexpected and unconventional
methods to remind young women to “feel their boobies”.
“feel your boobies” brochure at the doctor’s office…but you sure as heck might
pass the Boobies Bus® on the freeway, or you might be laying at the beach
and see an airplane towing a banner with our logo during our Boobies @ the
Beach promotion, or, if you’re on Facebook, you just might be lucky enough to
claim a free car magnet or sticker using our Facebook Application.
really our way of asking “Are You Doing It?”® – well….are you?
diagnosed with breast cancer at the age of 33. She found her lump simply by
“feeling her boobies”, not through a formal self-breast exam. What originally
started as a few fun t-shirts she designed to remind her friends to “feel their
boobies” has evolved into non-profit Foundation and international campaign
focused on spreading this life saving message to young women using unexpected
and unconventional methods.
experience, many young women tune out messages about breast cancer because
they don’t believe they are at risk or the messages are too clinical. Here at
Boobies Central, we know that research shows that simply “feeling your boobies”
(aka “breast awareness) is just as effective at identifying lumps or other breast
changes as the traditional step-by-step process of “breast self-exams”. And that’s
exactly why we’re here — to give you “a friendly reminder when you least expect
it”. So get feeling girls, and remind a friend to do the same.